If you look out some reputed sites that cater to SEO in Oklahoma City, you will be surprised to know about the changes that are happening in this field. SEO has certainly evolved over the past few years and this has been mostly because of changing business needs. The way in which people look for and seek information has been a major driving factor. Further, the game-changing algorithms of Google updates are also responsible for such radical changes and the evolution of SEO. In fine, there is no denying the fact that content is king. According to some more figures, 74% of companies and also 82% of agencies that have been surveyed believe that social media is either highly integrated of somewhat integrated into the overall SEO strategy.
Some Bit Of History
It would be pertinent to mention here that Google does not care too much about a social signal when they are determining the rank of a webpage. This indeed came as a big surprise to the entire online marketing industry. However, this has changed with times. Today, there are another set of studies that believes that Google has started paying attention to social signal when it comes to ranking searches and the algorithms have been built taking this into account. Hence, when coming out with the right search engine optimization strategy, there is a need to keep this point into account.
Let us now look at the various things that one should bear in mind when looking for the right SEO professionals keeping in mind today’s reality of SEO marketing.
Social Links May Not Always Boost Your Search Rank
Social signals pertaining to the authority of a profile may be out. However, that does not mean that Google considers links published on social account to be credible as far as backlinks are concerned. For example, through a blog post might have gone viral on Twitter, the moot thing is to find out whether these new links help in improving the search engine ranking quite significantly.
Social Media Channels Are Also Search Engines
We also need to bear in mind that social media channels are also search-engines on their own right. People these days do not go either to Google or Bind for finding out something. They make use of social media channels to look for the information. Hence it is quite possible that if you are active on Twitter or Facebook with the right content and right pages, it is quite likely that you will find the content of your company will be discovered sooner than later. Further, in most cases, whenever an individual or information seeker wants to know more about your company, he or she would not mind spending some quality time using the various search engines.
Hence at the end of the day, we need to bear in mind that while continuing with the old is important, we also should ensure that it is in line with modern day thinking and changing requirements and needs of customers. The challenge lies in integrating the old with the new and offering an SEO solution that is all-encompassing.
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