A call tracking system helps you to track and segregate information about incoming phone calls. By using call tracking software, businesspersons get an idea about the marketing campaigns that are yielding more ROI. A call tracking system lets marketers determine the value of incoming calls that are received as a result of their marketing efforts.
What information can be gathered by tracking calls?
A call tracking system gathers information about the advertising campaign that your caller got the number from, his geographical location, the time, duration of the call, the overall number of incoming calls that your business receives, etc.
Also, it tracks if you had any missed calls or whether there were any repeat customers. These facts help you form a better idea about the performances of your marketing strategies and know more about your clients.
How does a call tracking system work?
A call tracking system works in two ways:
The first part involves the call tracking set-up. Here, you need to decide whether you want to have a local number or a toll-free number. You will also get to decide where you would like the calls to be sent; whether to your office, to the marketing team, or your home. Finally, you have to decide the marketing campaign that you want your number to be attached to.
The second half involves information collection. Each time you receive a call, an exclusive phone system tracks and monitors the call. The call tracking system makes a note of all the details of the call so that you can use it to improve the effectiveness of your advertisement campaigns.
What are the four methods of call tracking?
Call back: This feature allows customers to share their numbers on the website to receive a call back that is automated through mobile applications or web call back.
Call number track: This feature registers the incoming phone calls using particular tracking numbers and conventional phone servers.
Static number track: This feature allows marketers to have different phone numbers for online and conventional marketing channels like newspapers, billboards, radio, television, etc.
Dynamic call track: This allows websites to exchange contact numbers for each user who arrives on the sites.
What is Call Tracking Software?
A call tracking software tracks as well as records information about inbound phone calls. This includes the source of the call and the call recordings too.
Who should use call tracking systems?
A call tracking system can be used in any industry that depends on inbound calls to acquire more customers. From automotive to B2B, e-commerce to insurance, service professionals to marketing agencies; all kinds of businesses can benefit from call tracking systems.
It can be used by mighty businesses that are attempting to track their sales as well as by small businesses that are trying to enhance their local SEO. Businesses that are running several campaigns can use call tracking systems to find out where their traffic or leads are being generated from.