Category Archives: Digital Marketing

Qualities Of Good SEO Professionals Explained

Online business has its opportunities but it is becoming extremely competitive. There could be thousands of online companies catering to the same product across your neighborhood or city, country or the world as a whole. Hence, you must find out avenues by which your website and your products and services are known to as many prospective customers as possible. This is not easy, to say the least.

Conventional forms of electronic and print media advertisements will not work in an online environment. You must rely on digital marketing professionals to help you to bring more traffic to your website. Without the right kind of traffic, even the best of websites with the best of products and services will not be able to make much of a difference and they may die a natural death sooner than later. It is important to hire a good Oklahoma City SEO expert  or company if you want your business to survive and grow in a highly competitive and demanding environment. With so many options available, as a client, you would perhaps like to have some idea about the qualities of a good SEO professional or company. We are listing down a few qualities and characteristics that are likely to separate the grain from the chaff and help you to choose the right service providers.

Professionalism And Experience

In a digital marketing world that is crowded and congested, SEO companies that have the right experience and expertise are the ones who will be able to stand out from the crowd. You must, as a client, always look for SEO companies that have at least five to ten years of experience. It would be better to choose an SEO company that has experience in your specific products and services. They will be able to offer the best possible solutions if they are familiar with the products and services you are marketing in an online environment.

A Good Reputation

Successful SEO companies have been able to survive and grow in a demanding environment because they have built a good reputation over the years. Before hiring an SEO company or individual service providers, check on their previous track record and reputation. Good SEO companies will never hesitate in sharing the names and contact details of their customers. As a prospective client, you will also be able to get honest feedback from customers who have been serviced by the SEO companies. Reputation, therefore, is a very critical attribute of any good SEO company.

Do They Employ Latest Techniques

The online marketing in OKC and digital marketing field are continuously changing and evolving and new SEO techniques are being used. You must always look for an SEO agency that is also changing with the times and has the latest updates and changes when it comes to offering the best possible search engine optimization results. They should be ready to analyze the new techniques and should be willing to apply them so that they can serve their clients as per their specific needs, requirements, and objectives.

Before hiring an SEO company or an individual, as a client, you must do your homework thoroughly and go through the prescribed due diligence processes.

Contact US:

Bricktown SEO
Address:3818 Marked Tree Drive
Edmond, OK
Phone: (405) 213-0670

SEO And Social Media Marketing

If you look out some reputed sites that cater to SEO in Oklahoma City, you will be surprised to know about the changes that are happening in this field. SEO has certainly evolved over the past few years and this has been mostly because of changing business needs. The way in which people look for and seek information has been a major driving factor. Further, the game-changing algorithms of Google updates are also responsible for such radical changes and the evolution of SEO. In fine, there is no denying the fact that content is king. According to some more figures, 74% of companies and also 82% of agencies that have been surveyed believe that social media is either highly integrated of somewhat integrated into the overall SEO strategy.

Some Bit Of History

It would be pertinent to mention here that Google does not care too much about a social signal when they are determining the rank of a webpage. This indeed came as a big surprise to the entire online marketing industry. However, this has changed with times. Today, there are another set of studies that believes that Google has started paying attention to social signal when it comes to ranking searches and the algorithms have been built taking this into account. Hence, when coming out with the right search engine optimization strategy, there is a need to keep this point into account.

Let us now look at the various things that one should bear in mind when looking for the right SEO professionals keeping in mind today’s reality of SEO marketing.

Social Links May Not Always Boost Your Search Rank

Social signals pertaining to the authority of a profile may be out. However, that does not mean that Google considers links published on social account to be credible as far as backlinks are concerned. For example, through a blog post might have gone viral on Twitter, the moot thing is to find out whether these new links help in improving the search engine ranking quite significantly.

Social Media Channels Are Also Search Engines

We also need to bear in mind that social media channels are also search-engines on their own right. People these days do not go either to Google or Bind for finding out something. They make use of social media channels to look for the information. Hence it is quite possible that if you are active on Twitter or Facebook with the right content and right pages, it is quite likely that you will find the content of your company will be discovered sooner than later. Further, in most cases, whenever an individual or information seeker wants to know more about your company, he or she would not mind spending some quality time using the various search engines.

Hence at the end of the day, we need to bear in mind that while continuing with the old is important, we also should ensure that it is in line with modern day thinking and changing requirements and needs of customers. The challenge lies in integrating the old with the new and offering an SEO solution that is all-encompassing.

Contact US:

Modern Influence
Address:10 N Broadway Edmond, OK
Phone: 888-379-2604