Category Archives: Call Tracking System

What is a Call Tracking System?

A call tracking system helps you to track and segregate information about incoming phone calls. By using call tracking software, businesspersons get an idea about the marketing campaigns that are yielding more ROI. A call tracking system lets marketers determine the value of incoming calls that are received as a result of their marketing efforts.

What information can be gathered by tracking calls?

A call tracking system gathers information about the advertising campaign that your caller got the number from, his geographical location, the time, duration of the call, the overall number of incoming calls that your business receives, etc.

Also, it tracks if you had any missed calls or whether there were any repeat customers. These facts help you form a better idea about the performances of your marketing strategies and know more about your clients.

How does a call tracking system work?

A call tracking system works in two ways:

The first part involves the call tracking set-up. Here, you need to decide whether you want to have a local number or a toll-free number. You will also get to decide where you would like the calls to be sent; whether to your office, to the marketing team, or your home. Finally, you have to decide the marketing campaign that you want your number to be attached to.

The second half involves information collection. Each time you receive a call, an exclusive phone system tracks and monitors the call. The call tracking system makes a note of all the details of the call so that you can use it to improve the effectiveness of your advertisement campaigns.

What are the four methods of call tracking?

Call back: This feature allows customers to share their numbers on the website to receive a call back that is automated through mobile applications or web call back.

Call number track: This feature registers the incoming phone calls using particular tracking numbers and conventional phone servers.

Static number track: This feature allows marketers to have different phone numbers for online and conventional marketing channels like newspapers, billboards, radio, television, etc.

Dynamic call track: This allows websites to exchange contact numbers for each user who arrives on the sites.

What is Call Tracking Software?

A call tracking software tracks as well as records information about inbound phone calls. This includes the source of the call and the call recordings too.

Who should use call tracking systems?

A call tracking system can be used in any industry that depends on inbound calls to acquire more customers. From automotive to B2B, e-commerce to insurance, service professionals to marketing agencies; all kinds of businesses can benefit from call tracking systems.

It can be used by mighty businesses that are attempting to track their sales as well as by small businesses that are trying to enhance their local SEO. Businesses that are running several campaigns can use call tracking systems to find out where their traffic or leads are being generated from.

Benefits of Using Call Tracking System for Businesses

Tracking calls has become important part of today’s marketing system as it allows the owner of the business to track the location of the incoming calls. In this way, businesses can avail a number of benefits, discussed here under, by installing a call tracking system in their premise.

Improve your ROI

The information provided by call tracking system can enable you to determine the right return on investment on different campaigns of marketing. By tracking the unique phone numbers you can know which is the most profit producing marketing campaign.

Know peak hours of receiving calls

You can know the exact time of receiving most of the calls through your call tracking system. This information can help you to know that most of the calls were received on which hour of the day or which day of the week so that you can schedule working hours of your marketing staff efficiently.

Make quick decisions

You can produce reports containing all types of information about the caller numbers and duration of call etc. through your system of tracking calls. This information can help you in taking quick decisions about your marketing campaigns in future.

Improves facility to forward calls

The call tracked by your advanced call tracking system can be forwarded easily to the concerned member of your staff. It will not only quicken your sales but also prevent your customers from getting frustrated by waiting to be connected to the appropriate person.

Better focus to your marketing campaign

The information got from tracking calls can allow you to know about the exact demographics of your customers so that you can know about their lifestyle more appropriately. It will help you to reach your customers more efficiently by focusing your marketing campaign on them.

Provides you more valuable information

Your call tracking system also allows you to maintain the record of incoming calls to know the kind of expectations of your customers and problems are faced by most of them. It can also allow you to make exact and fast changes in your future marketing plans.

Measure effectiveness of your online marketing campaign

You can also improve you online marketing campaign with the help of the information received through tracking calls from unique phone numbers. It will help you to know which landing page has encouraged then to make call to you. It will also help in improving your marketing campaign with a better focus.

Improve your search engine optimization

Your call tracking system can also help you in improving SEO of your business website. It can allow you to collect information about your PPC campaign and know exactly the calls are generated due to which keywords. It will also help you in improving the SEO of your site by including the keywords that can attract your customers more efficiently.

Better management of staff

You can be able to manage your marketing staff more efficiently by tracking calls. You can know whether your staff is helping your customers as well as increasing the sales on phone by using the records of the tracked calls and other information.